12 September 2009

Waste of Time

If you follow the link embedded in the title to this article you will be taken to a BBC report with a video on it about some of the latest trends in modern computing. Have a watch and come back here when you're done.

Now, I'm no Apple fanboy... they have their faults (oh yes!), but you have to appreciate the thought and conviction they show when you compare their products to the ones being strutted about on this video. Let's break it down:

First off, the netbooks. Apple has yet to show any competition in this market and a lot of analysts are wondering why they don't want a slice of this low-end pie. In my view the answer was always obvious: netbooks came and went years ago. The only reason for their return to fashion is the lower cost to the consumer.

However, it's a false economy as consumers want more power from these tardy devices and still have to resort to a "proper notebook" after all. Apple's answer: the MacBook.

Then there's the touch-screen netbooks and notebooks. I'm sorry but there's just no way that was ever meant to be and hence why Apple hasn't done it! It's not the golden egg we're looking for. Just because it's what we're told to expect and part with our hard-earned notes for doesn't make it any more useful.

This kind of technology really thrives in the mobile market (and I mean even smaller than a netbook). Moving away from the mouse and keyboard just won't happen on larger devices. Apple's answer: iPhone and iPod touch.

This leads to the third one: the net tops. Great idea! These should've been around years ago... let's get rid of the box and just have a screen, keyboard and mouse. Even this though they have to spoil with touchscreen. As can be seen from the video, this isn't ideal. Apple's answer: iMac.

Worthy of note in all these cases is Apple's timing and hence their true understanding of the market. The MacBook has been around for years, the iPhone and iPod touch came out just at the beginning of the netbook craze, and the iMac has been one of Apple's favourite products for over a decade.

Not only are these products years ahead, they show a great level of understanding. It seems to me that Apple aren't after the quick sale and jumping on the bandwagon to make a quick profit. They want to produce things that people will really use and use properly.

Some people complain about Apple's prices. I would argue that when you look at the through-life costs of owning an Apple product, compared to these fad-gets (my play on fads and gadgets), your overall expenditure would've been much cheaper.

Like I said, I'm no Apple fan-boy, but I can understand why so many are!

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